Head of marketing
Emma Martin
Emma leads ETL GLOBAL UK’s centralised marketing function, responsible for delivering integrated marketing support across the group’s professional service firms.
She oversees strategy, brand development, digital marketing, web, content, SEO and creative production, ensuring firms benefit from a joined-up, commercially focused marketing approach that is both scalable and consistent.
Strategic marketing support for professional service firms
ETL GLOBAL’s centralised marketing function helps professional service firms navigate
the increasing commercial and operational demands of today’s market.
As competition intensifies, firms must enhance visibility, attract talent, strengthen digital presence and communicate expertise more effectively — all while maintaining exceptional client service. Building the internal capability to deliver this consistently can be costly, complex and difficult to scale.
Our model addresses this challenge directly.
We provide integrated marketing support tailored specifically to accountancy, legal and professional service firms. Acting as an in-house function rather than a traditional agency, we work closely with firms to develop and deliver strategies aligned with their goals, culture and long-term growth plans.
Effective marketing starts with clarity, on your market, your audience, and your position
projects
Strengthening visibility and positioning
Firms are often judged long before a conversation begins. Website quality, search visibility, thought leadership and brand perception all influence how clients and talent engage with them. We support firms in strengthening this positioning through:
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Brand strategy and market positioning
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Website design and development
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SEO and digital visibility
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Thought leadership and content creation
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Social media and digital campaigns
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Recruitment marketing and employer branding
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Photography, video and multimedia production
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Marketing consultancy and strategic planning